Digital Strategist
from the very beginning
christian schlichtegroll
  Portrait

Personal

My journey began in an unusual way – as a game tester at Activision, one of the earliest professions in the emerging digital industry. Spending countless hours testing games sharpened my attention to detail and taught me the patience required to uncover what often remains invisible to others.

 

 

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In the 80s

The next chapters of my career may seem unrelated to digital strategy at first glance – yet they shaped it profoundly. As a promoter in Hamburg’s club scene, I learned market research in its most immediate form. Working in Mövenpick kitchens taught me the value of timing, precision, and teamwork. At the Ufa cinema on Gänsemarkt, while studying at the Institute of Graphic Design, I observed day after day how stories evoke emotions and connect with people.

 

 

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In the wild 90s

The next chapters of my career may seem unrelated to digital strategy at first glance – yet they shaped it profoundly. As a promoter in Hamburg’s club scene, I learned market research in its most immediate form. Working in Mövenpick kitchens taught me the value of timing, precision, and teamwork. At the Ufa cinema on Gänsemarkt, while studying at the Institute of Graphic Design, I observed day after day how stories evoke emotions and connect with people.

 

 

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More Than a Degree

I graduated with distinction as a Communication Designer and carried forward the lessons from these diverse experiences: an understanding of people, their needs, and the importance of choosing the right moment.

 

 

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Roots

The name Schlichtegroll has accompanied my family for centuries. Perhaps this explains my appreciation for clear structures and enduring quality – or perhaps simply my love of a good story.

 

 

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New Perspectives

Travel, new cultures, and unfamiliar perspectives are more than a source of relaxation for me. They are inspiration, insight, and lasting impressions. They keep my perspective fresh and my thinking open.

 

 

 

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Staying Curious

That curiosity has never left me. I continue to explore, learn, and experiment. It is from this interplay of openness and depth that the qualities defining both my work and myself today have emerged.

 

 

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  Expertise

Engagement

Since 1996, I have been combining communication, design, and technology into well-conceived digital solutions. From the first generation of websites to the rise of artificial intelligence, I have actively helped shape the digital transformation. This experience brings clarity to a digital landscape crowded with hype, tools, and promises—and provides the foundation for sound, sustainable decisions.

Orientation

In a digital world filled with tools, trends, and interchangeable offerings, clear direction becomes a decisive competitive advantage. I help companies set priorities, assess technological developments accurately, and make sustainable decisions. The result is strategies tailored to your business—not generic solutions designed for everyone.

Solution architect

I create websites and digital strategies for organizations that value quality, substance, and long-term impact. A website serves as the digital foundation upon which SEO, SEA, social media, and relevant content can achieve their full potential. The result is a digital presence that builds trust, demonstrates expertise, and attracts the right clients.

AI Excellence

Artificial intelligence accelerates processes and opens up new opportunities. What continues to make the difference, however, is experience, judgment, and the right application. Externally, I strengthen your visibility through AIO, GEO, and LLMO, ensuring your business is discoverable within the search and answer systems of the next generation. Internally, I develop proprietary AI systems built on your data and expertise—secure, confidential, and fully GDPR-compliant.
  Timeline
  Contact

How to reach me:

Are you planning a digital project that you want to be a real success—or are you looking for someone to bounce ideas off of? Please briefly describe your current situation and your goals. I’m selective about the projects I take on—and I’ll reach out to you personally if I can make a meaningful contribution to your success.

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