{"id":984,"date":"2018-07-06T20:51:53","date_gmt":"2018-07-06T18:51:53","guid":{"rendered":"https:\/\/schlichtegroll.de\/expertise\/"},"modified":"2026-03-13T20:16:20","modified_gmt":"2026-03-13T19:16:20","slug":"expertise","status":"publish","type":"page","link":"https:\/\/schlichtegroll.de\/en\/expertise\/","title":{"rendered":"<img src=\"https:\/\/schlichtegroll.de\/wp-content\/uploads\/2025\/03\/logo-cs.png\" width=\"25px\">&nbsp; Expertise"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row css_animation=&#8221;none&#8221; min_height=&#8221;100%&#8221;][vc_column css_animation=&#8221;none&#8221; width=&#8221;1\/2&#8243;]<div class=\"services-container text-left element-color-switch \"><div class=\"center-container\"><div class=\"center-block\"><h2 class=\"section-heading section-heading-dark spacer-line-vertical-dark\">Engagement<\/h2><div class=\"services-txt-dark\">Since 1996, I have been accompanying the dynamic development of the Internet with great passion and commitment. My focus has always been on the goals, needs and expectations of the target groups and on optimising user-friendliness. In almost three decades, I have successfully implemented a wide range of digital projects &#8211; from impressive one-pagers and customised B2C and B2B websites to complex online shops with API and AI integrations.<\/div><\/div><\/div><\/div><div class=\"slick-services overlay overlay-inverse-dark-35\" data-autoplay=\"false\"><div class=\"services-bg-wrapper \"><div class=\"bg-img  services-bg\" data-bg=\"https:\/\/schlichtegroll.de\/wp-content\/uploads\/2025\/10\/2-loesung.gif\"><\/div><\/div><\/div><div class=\"services-container text-left element-color-switch \"><div class=\"center-container\"><div class=\"center-block\"><h2 class=\"section-heading section-heading-dark spacer-line-vertical-dark\">Orientation<\/h2><div class=\"services-txt-dark\">In a rapidly digitising world, a clear digital strategy is the key to sustainable growth. As an architect of digital solutions, I support companies and projects in making complex topics understandable and developing targeted measures &#8211; always with the aim of creating a clear orientation in the digital landscape and achieving measurable success.<\/div><\/div><\/div><\/div><div class=\"slick-services overlay overlay-inverse-dark-35\" data-autoplay=\"false\"><div class=\"services-bg-wrapper \"><div class=\"bg-img  services-bg\" data-bg=\"https:\/\/schlichtegroll.de\/wp-content\/uploads\/2025\/10\/ai-robot-optimize.gif\"><\/div><\/div><\/div>[\/vc_column][vc_column css_animation=&#8221;none&#8221; width=&#8221;1\/2&#8243;]<div class=\"slick-services overlay overlay-inverse-dark-35\" data-autoplay=\"false\"><div class=\"services-bg-wrapper \"><div class=\"bg-img  services-bg\" data-bg=\"https:\/\/schlichtegroll.de\/wp-content\/uploads\/2025\/10\/1-engagement.gif\"><\/div><\/div><\/div><div class=\"services-container text-left services-container-dark \"><div class=\"center-container\"><div class=\"center-block\"><h2 class=\"section-heading section-heading-light spacer-line-vertical-light\">Solution architect<\/h2><div class=\"services-txt\">As an architect of digital marketing strategies, I develop cross-channel concepts and cross-channel strategies to optimally reach target groups. Through the targeted combination of search engine optimisation (SEO), effective search engine advertising (SEA) and creative social media marketing, I precisely coordinate all measures. This enables qualified traffic to be directed to the website and the number of valuable contacts to be sustainably increased.<\/div><\/div><\/div><\/div><div class=\"slick-services overlay overlay-inverse-dark-35\" data-autoplay=\"false\"><div class=\"services-bg-wrapper \"><div class=\"bg-img  services-bg\" data-bg=\"https:\/\/schlichtegroll.de\/wp-content\/uploads\/2025\/10\/3-orientierung.gif\"><\/div><\/div><\/div><div class=\"services-container text-left services-container-dark \"><div class=\"center-container\"><div class=\"center-block\"><h2 class=\"section-heading section-heading-light spacer-line-vertical-light\">AI Excellence<\/h2><div class=\"services-txt\">As a digital strategist, I develop and implement AI-based systems that intelligently analyze your data and display it in real time in a personalized way on your digital presence. With semantic SEO\/SEA, I increase your visibility from Google to ChatGPT &amp; Co., while dynamic data modules and AI visualizations make complex content understandable. Conversational search optimization ensures your future viability\u2014all in compliance with GDPR. My focus is on measurable strategies with a clear ROI, not on pure AI discussion.<\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8221;none&#8221; min_height=&#8221;100%&#8221;][vc_column css_animation=&#8221;none&#8221; width=&#8221;1\/2&#8243;][\/vc_column][vc_column css_animation=&#8221;none&#8221; width=&#8221;1\/2&#8243;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"author":1,"featured_media":953,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"ngg_post_thumbnail":0,"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-984","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Christian Schlichtegroll - What you should know<\/title>\n<meta name=\"description\" content=\"Since 1996, I have been developing cross-channel digital strategies with a focus on user-friendliness - for comprehensible, secure and successful solutions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/schlichtegroll.de\/en\/expertise\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Christian Schlichtegroll - What you should know\" \/>\n<meta property=\"og:description\" content=\"Since 1996, I have been developing cross-channel digital strategies with a focus on user-friendliness - for comprehensible, secure and successful solutions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/schlichtegroll.de\/en\/expertise\/\" \/>\n<meta property=\"og:site_name\" content=\"Christian Schlichtegroll\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-13T19:16:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/schlichtegroll.de\/wp-content\/uploads\/2025\/03\/know-how-schlichtegroll-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"880\" \/>\n\t<meta property=\"og:image:height\" content=\"880\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/schlichtegroll.de\\\/en\\\/expertise\\\/\",\"url\":\"https:\\\/\\\/schlichtegroll.de\\\/en\\\/expertise\\\/\",\"name\":\"Christian Schlichtegroll - What you should know\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/schlichtegroll.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/schlichtegroll.de\\\/en\\\/expertise\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/schlichtegroll.de\\\/en\\\/expertise\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/schlichtegroll.de\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/know-how-schlichtegroll-1.jpg\",\"datePublished\":\"2018-07-06T18:51:53+00:00\",\"dateModified\":\"2026-03-13T19:16:20+00:00\",\"description\":\"Since 1996, I have been developing cross-channel digital strategies with a focus on user-friendliness - for comprehensible, secure and successful solutions.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/schlichtegroll.de\\\/en\\\/expertise\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/schlichtegroll.de\\\/en\\\/expertise\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/schlichtegroll.de\\\/en\\\/expertise\\\/#primaryimage\",\"url\":\"https:\\\/\\\/schlichtegroll.de\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/know-how-schlichtegroll-1.jpg\",\"contentUrl\":\"https:\\\/\\\/schlichtegroll.de\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/know-how-schlichtegroll-1.jpg\",\"width\":880,\"height\":880},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/schlichtegroll.de\\\/en\\\/expertise\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/schlichtegroll.de\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"&nbsp; 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